Branding with Corporate Photography

Is your corporate photography letting you down?

Do you even think about  corporate photography when you think about your brand image?Good photography is important for your business. Possibly more important than you realise.  An online photograph is as important as a first handshake. As a prime example the photos you use to introduce your staff send an important message to your potential clients – but are you sure it’s the right one?

It is curious how many people can be fastidious over presentation in terms of their real life appearance, as well as being thoughtful and creative in the presentation of their work, yet are happy to share a bad photo of themselves with millions of people!

It is also interesting that so many business owners and executives are happy for bad photography to sit within their branding identity. Are you one of them?

We have all heard the expression 'a picture is worth a thousand words' so I urge you to look at the photos you use of your staff. Ask yourself  'What do they say about my company?

'The above is accountant Anthony D'Arcy making the leap from one type of message to another.

Staff and executive photos can be presented in many ways so as to suit different branding styles and fit with different company images. It doesn't need to be complicated, but it will really improve your company image of all the staff photos are at least similar in style and setting.

It doesn't matter if you employ a small number of people or hundreds, the issue is the same right across the board.  Those headshots matter!  They convey a message. A good set of staff headshots says ' I care about my staff and I care about attention to detail'.

If you are interested and would like to know more please call 01252 795110.